Innovation (Archived: Spring 2019)

JOUR703 | Spring 2019 | Reynolds School of Journalism, University of Nevada, Reno
Professor: Katherine Hepworth, PhD | Office: RSJ 205 | Office hours: Wednesdays & Thursdays 1-2pm (book here)

Class Schedule

NameWeek beginning
Class 1: Course overviewJan 24, 2019
Summary: Introduction to the class, overview of the syllabus & course expectations, and a refresher on design principles and terminology.
Class 2: Diffusion of InnovationsJan 31, 2019
Summary: Learn about the key theory behind how innovations spread.
Class 3: Innovative presence part a - online personal profile audit & behaviorFeb 7, 2019
Summary: Conduct an online profile audit and analyze your personal presence and behavior in meetings, with a view to developing personal online presentation habits that foster innovation.
Class 4: Hustle & Innovative presence part bFeb 14, 2019
Summary: Learn the mechanics of hustle. Identify your own personal innovation goals and align your online presence with them. Develop a range of design assets to use in your online presence.
Class 5: Reno Collective site visitFeb 21, 2019
Summary: Visit the Reno Collective, tour their facilities, and meet with local entrepreneurs who use the space.
Class 6: Innovative media business, part a - empathy and auditFeb 28, 2019
Summary: Create a detailed audit of the operations and online presence of an innovative media business related to your career aspirations. Learn the important skill of creating empathy maps and personas of users.
Class 7: Innovative media business, part b - idea development and prepare pitchMar 7, 2019
Summary: Come up with a viable idea for improving on the media business you reviewed last week, that you could feasibly run. Learn about how to prepare a pitch presentation to the class about your innovative media business.
Class 8: Design Thinking WorkshopMar 14, 2019
Summary: Participate in a workshop to learn the process of design thinking. The workshop will be held *in the journalism school* and facilitated by Crystal Harvey from the Innevation Center.
Class 9: Innovative media business, part c - pitchMar 28, 2019
Summary: Pitch your innovative media business idea to the class and a panel of local entrepreneurs.
Class 10: Branding for innovation part a - visual research on competitorsApr 4, 2019
Summary: Work on the user research phase of your group project.
Class 11: Branding for innovation part b - logos & brand guideApr 11, 2019
Summary: Work on the alpha prototyping phase of your group project.
Class 12: Branding for innovation part c - tactic refinement, logo refinement, slide deck creationApr 18, 2019
Summary: Work on the visual prototyping phase of your group project.
Class 13: Branding for innovation part d - visual prototype iteration and refinementApr 25, 2019
Summary: Iterate and refine your tactics and presentation.
Class 14: Pitching innovation part a - prepare final pitch presentationsMay 2, 2019
Summary: Prepare and rehearse your final presentation of your group project for delivery next week.
Class 15: Pitching innovation part b - final class presentationsMay 7, 2019
Summary: Present your final project to an expert panel.