Module 2 Ideas > Design

WEEKS 5-6

Outline: In this section, you’ll learn how to turn design strategy into ideas, and how to turn ideas into design concepts. To be successful at this, you will need to learn drawing skills specific to formulating design concepts.

Class 2A Individual Visual Brainstorming

BEFORE CLASS

BUILD YOUR TECH SKILLS Sketching

WATCH these Lynda.com videos

"Drawing Vector Graphics"

Chapter 1.3: Exploring analog tools

Chapter 2.3: Creative thinking methods

Chapter 2.4: Word associations

Chapter 2.5: Mind mapping

Chapter 2.6: Before. During. After.

Chapter 3.1: Solid creative foundation

Chapter 3.2: Anyone can draw

READ these readings

Defining Imagination Through Images

Creative Word Play 

DURING CLASS

TECH

REVIEW questions & discussion

PROCESS

TOOLS Pen & sketchbook, Whiteboards in ispace, camera/ camera phone.

INTRODUCE

2A Individual visual brainstorming

1. Fill at least two Letter sized pages (or equivalent) full of brainstorming sketches for your cover.

2. Take a photograph of your brainstorming sketches.

3. Optimize the photograph for the web, then upload it to your journal.

Minor assignment 2 - Website header

PRACTISE

Individual visual brainstorming

Preparing sketches for upload to your journal

AFTER CLASS

PROCESS

FINISH your Individual visual brainstorming task.

SAVE your work in a safe place.

BACK UP your work in a second safe place.

CREATE a new post in your process journal. Name it '2A Individual visual brainstorming'.

UPLOAD Your work to your process journal.

Class 2B Shared Visual Brainstorming

BEFORE CLASS

BUILD YOUR TECH SKILLS Collaborative brainstorming

WATCH these Lynda.com videos

"Developing Ideas and Design Concepts"

Chapter 0.2: The importance of the original idea

Chapter 0.3: What is concepting?

Chapter 4.1: Using the free-association process

WATCH these RSA Shorts

RSA Shorts - Does Brainstorming Work? from The RSA on Vimeo.

RSA Shorts - The Power of Quiet from The RSA on Vimeo.

READ these readings

Doodle and Sketch

Beyond Ideas

DURING CLASS

TECH

REVIEW questions & discussion

PROCESS

TOOLS Whiteboards, camera/ camera phone.

REVIEW Individual visual brainstorming.

INTRODUCE

2B Shared visual brainstorming

1. Print out your photographs of your brainstorming work from last week. Print them big enough that your classmates can easily see them in the print out.

2. Stick up your brainstorming print outs on a whiteboard in the ispace.

3. Look at your classmates' brainstorming ideas pasted up in the ispace.

4. Comment on their ideas by drawing lines to items on their print outs, and then add sketches or comments of your own on the white board.

5. At the end of class, take photos of your printouts, with the class's comments all around it. Make sure the comments are easy to read in the photographs.

6. Upload several clearly legible photos your brainstorming printouts surrounded by ideas from your classmates.

PRACTISE Shared visual brainstorming.

AFTER CLASS

PROCESS

FINISH your Shared visual brainstorming task.

SAVE your work in a safe place.

BACK UP your work in a second safe place.

CREATE a new post in your process journal. Name it '2B Shared visual brainstorming'.

UPLOAD Your work to your process journal.

Class 2C Sketching Thumbnail Concepts

BEFORE CLASS

BUILD YOUR TECH SKILLS Drawing thumbnails

"Drawing Vector Graphics"

Chapter 3.1: Thumbnail sketching

READ these readings

Anatomy of a Page

Editing Ideas

Kitchens & Typesetting

DURING CLASS

TECH

REVIEW questions & discussion

PROCESS

TOOLS Pen & sketchbook, camera.

REVIEW Shared visual brainstorming.

INTRODUCE

2C Sketching thumbnail concepts

Complete thirty annotated thumbnail concepts for your cover.

Each thumbnail must illustrate a unique cover concept - similar thumbnails will be not be counted in the total.

PRACTISE Sketching thumbnail concepts.

AFTER CLASS

PROCESS

FINISH your Sketching thumbnail concepts task.

SAVE your work in a safe place.

BACK UP your work in a second safe place.

CREATE a new post in your process journal. Name it '2C Sketching thumbnail concepts'.

UPLOAD Your work to your process journal.

Class 2D Adding Detail to Thumbnails

BEFORE CLASS

BUILD YOUR TECH SKILLS Composition principles

WATCH these Lynda.com videos

"Drawing Vector Graphics"

Chapter 3.4: Refining your drawn ideas

READ these readings

Identifying an Original Idea 

Pushing Ideas

Grid Basics 

Hierarchy

How We Read a Page 


DURING CLASS

TECH

TAKE Quiz 3 - Ideas > Design

REVIEW quiz questions & discussion

PROCESS

TOOLS Pen & paper/ Indesign.

REVIEW Sketching thumbnail concepts.

INTRODUCE

2D Adding detail to thumbnail concepts

Identify your best three thumbnails from last week, and re-draw them.

These new thumbnails should be refined, more detailed, versions.

One of these thumbnails will guide your work on the computer for the rest of the semester, so be thorough!

PRACTISE Adding detail to thumbnail concepts.

AFTER CLASS

PROCESS

FINISH your Adding detail to thumbnail concepts.

SAVE your work in a safe place.

BACK UP your work in a second safe place.

CREATE a new post in your process journal. Name it '2D Adding detail to thumbnail concepts'.

UPLOAD Your work to your process journal.