All Things Media: Design (Archived: 2015 Spring)

Course Overview

Course number JOUR108


This class introduces freshmen to techniques, processes, and ways of thinking essential for print and digital media creation.

Learning Objectives

In this course, you will learn to: 

Given a visual communication artifact, you will be able to identify:

Given a message to communicate visually, you will be able to create visual media:



  1. TopHat subscription (
  2. Cloud storage service (Google Drive preferred) 
  3. Email address that IS NOT from Yahoo (Gmail preferred) 
  4. Paper and black pen/lead pencil 
  5. Digital camera (camera phone preferred)
  6. Access to WebCampus

Note: All photos on the 108 pages are by Jim Pennuci and used with permission.


Ambrose, Gavin, and Paul Harris. The Fundamentals of Creative Design. 2nd ed. Lausanne: AVA Publishing, 2011.

Krug, Steve. Don’t Make Me Think. 3rd ed. San Francisco: New Riders, 2014.

Lidwell, William, Kritina Holden, and Jill Butler. Universal Principles of Design. 3rd ed. London: Rockport, 2010.

Lupton, Ellen. Graphic Design Thinking. New York: Princeton Architectural Press, 2011.

Seddon, Tony and Jane Waterhouse. Graphic Design for Non-Designers. San Francisco: Chronicle Books, 2009.

Saigal, Monica. Ed. The Psychology Book. London: Dorling Kindersley, 2012.

Note: You don't need to buy these books. Scans of relevant sections are available on Webcampus.


Total 0



Grading in this class will be by XP (experience points). You earn XP by completing tasks: the better you complete the task, the more XP you will get. Letter grades will only be given at the end of the semester.

Grade Scale

The following chart aligns XP with letter grades and with percentage of total score.

Final grade XP Percentage
A 3720-4000 93-100%
A- 3600-3719 90-92.99%
B+ 3480-3599 87-89.99%
B 3320-3479 83-86.99%
B- 3200-3319 80-82.99%
C+ 3000-3199 75-79.99%
C 2600-2999 65-74.99%
C- 2400-2599 60-64.99%
D+ 2200-2399 55-59.99%
D 1800-2199 45-54.99%
D- 1600-1799 40-44.99%
F 0-1599 0-39.99%

Gaining XP

You will gain XP every time you complete a graded task. How much XP you gain depends on the quality of your work.

Please note: completing tasks does not guarantee gaining XP. See below for more detail.

Design Challenges

You will receive XP for completing challenges when:

Lecture Participation

You will receive XP for lecture participation when:


You will receive XP for Quizzes only if:

Losing XP

You will lose 50XP every time you do any of the following. This penalty amounts to a reduction of your final grade by 1.25% for each individual incident.

You will lose 300XP if any task is not submitted by the end of semester.

Please note: it is easy to reduce your grade by one whole letter by ignoring the following requirements.


50XP will be deducted from your total grade each time you:

If you submit a Mission or Challenge late without arranging this previously, it will not be graded.

Type Crimes

Use any of the following fonts in your assignments or correspondence:

Course Communication

50XP will be deducted from your total grade each time you:

Getting Help

Deadline Reminders

Borrowing Equipment

No funds? No problem! Make sure you have access to the hardware you need to complete your work at all times by borrowing equipment free of charge, including cameras and laptops, from the following places:

Academic Success Services

Seeking help outside of class is the sign of a responsible and successful student. Your student fees cover usage of these on-campus services:

Ability & Disability Services

Any student with a disability needing academic adjustments or accommodations is requested to speak with me or the Disability Resource Center (see details below) as soon as possible to arrange for appropriate accommodations.


Guide to Winning


Open inquiry, freedom of expression, and respect for difference are fundamental to a comprehensive and dynamic education. This course and the instructor are committed to upholding these ideals by fostering an environment that is conducive to exploring, engaging, and expressing diverse perspectives and respecting diverse identities.

Harassment and Sexual Misconduct

If you have been subjected to unwelcome sexual advances, sexual coercion, requests for sexual favors, and/or sexually motivated physical, verbal, or nonverbal conduct, or other conduct of a sexual nature, sexual violence, stalking, domestic violence, or if you have been sexually assaulted, whether on or off campus, please contact Title IX Coordinator Denise Cordova at 784-1547. Resources and interim measures involving classes and/or residential life are available to assist you. For more information, please visit:

Honesty and Dishonesty

Cheating, plagiarism or otherwise obtaining grades under false pretenses constitutes academic dishonesty according to the code of this university. Academic dishonesty will not be tolerated and penalties can include canceling a student’s enrollment without a grade, giving an F for the course or for the assignment. For more details, see the University General Catalog.

Recording devices

Surreptitious or covert video-taping of class or unauthorized audio recording of class is prohibited by law and by Board of Regents policy. This class may be videotaped or audio recorded only with the written permission of the instructor. In order to accommodate students with disabilities, some students may have been given permission to record class lectures and discussions. Therefore, students should understand that their comments during class may be recorded.