Journalism and strategic communications are becoming inseparable from communication design. Tomorrow's j-school graduates need design production and design thinking skills to be competitive in their chosen fields.
This class introduces freshmen to techniques, processes, and ways of thinking essential for digital and print media creation.
In this course, you will learn:
- about visual building blocks (color, consistency, pixels, and vectors) and how to incorporate them into design production elements (composition, images, and typography) to produce effective visual communication for digital and print media.
- ways to constructively communicate your visual communication preferences, including learning professional vocabulary.
- to use the following design production tools to a beginner level: clipping paths, grids, hexadecimal references, layers, links, text boxes, transparencies, and web-ready exporting.
- to create and work with the following industry-standard file formats: CSS, EPS, HTML, JPG, PDF, PNG, and TIFF.
You will gain a beginner understanding of:
- the ethical and legal issues related to using and producing visual media.
- how successful media outlets increasingly rely on design for success.
Given a visual communication artifact, you will be able to identify:
- The specific method of digital or print production.
- The digital techniques involved in creation of that artifact.
- Gmail account
- Twitter account
- Digital camera (camera phone preferred)
- Cell phone
- Access to WebCampus
Readings from the following books will be provided:
Ambrose, Gavin, and Paul Harris. The Fundamentals of Creative Design. 2nd ed. Lausanne: AVA Publishing, 2011.
Krug, Steve. Don’t Make Me Think. 3rd ed. San Francisco: New Riders, 2014.
Lidwell, William, Kritina Holden, and Jill Butler. Universal Principles of Design. 3rd ed. London: Rockport, 2010.
Lupton, Ellen. Graphic Design Thinking. New York: Princeton Architectural Press, 2011.
Seddon, Tony and Jane Waterhouse. Graphic Design for Non-Designers. San Francisco: Chronicle Books, 2009.
Saigal, Monica. Ed. The Psychology Book. London: Dorling Kindersley, 2012.
Note: You don't need to buy these books. Scans of relevant sections are available on in the instructions on each assignment on this website.
Re-Publishing and Sharing Work
To help future students, educators, and researchers do better work, your assignment submissions from this course may occasionally be shown in future classes, published online, in academic journals, or in printed books. If you would like to ensure your work is not viewed or published anywhere beyond this course, please let Katherine know at: khepworth at unr dot edu.
Any republishing will comply with FERPA and IRB guidelines. This message is in keeping with the policy of the University of Nevada, Reno Office of the General Counsel.
No funds? No problem! Make sure you have access to the hardware you need to complete your work at all times by borrowing equipment free of charge, including cameras, ipads, and laptops, from the following places:
- @One: visit - Level One of the Knowledge Center, or call on 784-4924
- Reynolds School Equipment Loans: visit - RSJ214 in the Reynolds School
Academic Success Services
Seeking help outside of class is the sign of a responsible and successful student. Your student fees cover usage of these on-campus services:
- Math Center: Email, visit - William Raggio Building, Rooms 1002 & 1003, or call on 784-4433
- Tutoring Center: Email, visit - Thompson Building 101M, or call on 784-6801
- University Writing Center: Email, visit - Pennington Student Achievement Center Suite 350, or call on 784-6030
Nevada Recovery & Prevention Community (NRAP)
NRAP provides an environment of nurturing support and peer connections for students choosing a substance-free lifestyle and students recovering from substance and behavioral addictions.
- Nevada Recovery & Prevention Community (NRAP): Email, visit - William Raggio Building #1001, or call on 784-6224
The mission of Counseling Services is to provide psychological services to students in order to support and facilitate their personal and academic success and development.
- Counselling Services: visit - Thompson Building #202, or call on 784-4648
Ability & Disability Services
Any student with a disability needing academic adjustments or accommodations is requested to speak with me or the Disability Resource Center (see details below) as soon as possible to arrange for appropriate accommodations.
- Disability Resource Center: Email, visit - Pennington Student Achievement Center, Suite 230, or call on 784-6000
Title IX Services
The University of Nevada, Reno is committed to providing a safe learning and work environment for all. If you believe you have experienced discrimination, sexual harassment, sexual assault, domestic/dating violence, or stalking, whether on or off campus, or need information related to immigration concerns, please contact the University's Equal Opportunity & Title IX office at 775-784-1547. Resources and interim measures are available to assist you.
- Title IX Coordinator Denise Cordova: Email, visit - Continuing Education Suite 206, or call on 784-1547
Guide to Winning
- Own your grade
Everyone starts with an F. Your grade increases with the volume and quality of your work.
- Own your actions
You are responsible for your own participation, behavior, learning, and work.
- Do more than you’re asked
Before every class, during class, after every class.
- Teach others what you know
This is the best way to learn. Plus, it’s nice to share.
- Make work into play
Finding ways to make work fun improves the quality of your work.
- Be nice
Life is too short to act like a jerk.
Open inquiry, freedom of expression, and respect for difference are fundamental to a comprehensive and dynamic education. This course and the instructor are committed to upholding these ideals by fostering an environment that is conducive to exploring, engaging, and expressing diverse perspectives and respecting diverse identities.
Honesty and Dishonesty
Cheating, plagiarism or otherwise obtaining grades under false pretenses constitutes academic dishonesty according to the code of this university. Academic dishonesty will not be tolerated and penalties can include canceling a student’s enrollment without a grade, giving an F for the course or for the assignment. For more details, see the University General Catalog.
Surreptitious or covert video-taping of class or unauthorized audio recording of class is prohibited by law and by Board of Regents policy. This class may be videotaped or audio recorded only with the written permission of the instructor. In order to accommodate students with disabilities, some students may have been given permission to record class lectures and discussions. Therefore, students should understand that their comments during class may be recorded.