Example 3

Illustrated Quote Challenge, by Miguel Arucan, Spring 2016

Part A: Design

Part B: Documentation

Movie: Helvetica
Quote 1
Text: "Don’t confuse legibility with communication. Just because something is legible doesn't mean it communicates, and more importantly, doesn't mean it communicates the right thing"
Person: David Carson
Timestamp: 58:36
Theme: Handwriting, talking, pen

Movie: Press Pause Play
Quote 2
Text: "People don’t become artists because they want to become rich. They become artists because they have an idea to share. Or an emotion to share.”
Person: Seth Godin
Timestamp: 3:15
Theme: masks (laughter, sadness), money,

Movie: Design and Thinking
Quote 3
Text: "Explore different alternatives until I find the direction that could really solve a big and heavy problem… That’s what’s Design Thinking is all about”
Person: Alex Osterwalder
Timestamp: 4:49
Theme: arrows, alternatives, directions, planes, blimps


  • Coral Red: F6462E
  • Mid Red: D40902
  • Rose Red: EB0A31


  • Font name: Neuton
  • Font weight: Regular

Describe what you were trying to achieve when making this series of images

I wanted these images to have a sense of a collage. I’ve always liked the raw look of imperfect lines. I believe that sometimes, composition that doesn't require a lot of thinking executes the best. Not all the time though. My point is that sometimes you just gotta go with it and see how the design'll end up! I wanted to have the same sense that the examples gave, but I did not want to completely copy it. I wanted to keep its originality.

What would you do differently if you had more time and/or skills?

If I had more time, I would probably incorporate a variety of pictures rather than just one. It was very difficult to search for images that I can manipulate, but still have the same idea throughout all three. Also, if i had more time, I would create the background into a recognizable image. Like the examples given, the use of the cloud was excellent.