Graphic design practice has long been considered a poor cousin in the broader design community, or as the design thinking literature puts it, as a ‘downstream activity’. This presentation argues that although the ‘downstream activity’ characterization may seem reasonable in a business strategy sense, it is unreasonable from a human perspective.
Presented: Saturday 12th September 2015, 3:30pm as part of the Medium and Message Panel
Presented at: Design History Society Annual Conference 2015 “How We Live, and How we Might Live": Design and the Spirit of Critical Utopianism (view full schedule)
Conference location: California College of the Arts SF Campus, San Francisco, CA
Conference dates: Friday, September 11, 2015—Sunday, September 13, 2015
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